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Useful Websites for

 

Supply Chain and Logistics Management

  

SUPPLY CHAIN & LOGISTICS MANAGEMENT

 

Assessment Methods

 

Continuous Assessment       (40%):

Participation          

Group Proejct

Test                        

 

Final Examination                   (60%)

 

Lecture Outline

 

Chapter

Topic

 

Remark

1

The Supply Chain Management Concept

 

2

Purchasing and Supply Management

 

3

Quality Customer Service and Integrated Logistics

 

4

Service Response Logistics

 

5

Location Decisions- Network Configuration

 

6

Production Decisions

 

7

Inventory Management

 

8

Inventory Management

 

9

Warehouse Management

 

10

Material Handling and Packaging

 

11

Domestic Transportation

 

12

Transportation Management

 

13

Scheduling

 

14

Supply Chain Relationships and Logistical Service Alliance

 

15

Information Issues In Integrated Logistics

 

16

Global Integrated Logistics

 

17

Organizing Integrated Logistics

 

18

Integrated Logistics Accounting

 

19

Future Challenge and Critical Issues in Supply Chain Management

 

 

 

 

 

Textbook : (To be confirmed) 

 

Useful Link: Google Toolbar (文字翻譯器: 將英文網頁翻譯成繁體中文)

 

Chapter (1-2)

(Interesting Websites)

1 - The Supply Chain Managemetn Concept

- ABCs of Supply Chain Management (Supply Chain Management Research Center)

- Porter's Value Chain (Net MBA)

- Value Chain Analysis (Marketing Teacher) 

- Strategy - Value Chain Analysis (Tutor2U)

- Bullwhip Effect (Quick MBA)

- Taming the Bullwhip Effect

2 - Purchasing and Supply Management

(Supply Chain Resource Consortium) 

 

3

 

 

 

 

Chapter (5-8)

Websites

5

6

 

 

7

 

8.

 

Chapter (9-16)

Websites (Examples for Marketing Concepts)

9.

 

10.

 

11.

 

12.

 

 

 

13. Integrated Marketing Communications : Personal Selling and Direct Marketing

 

Personal Selling

The Nature of Personal Selling

The Role of the Sales Force

 

Managing the Sales Forces

Designing Sales Forces Strategy and Structure

Recruiting and Selecting Salespeople

Training Salespeople

Compensating Salespeople

Supervising Salespeople

Evaluating Salespeople

 

Personal Selling Process

Steps in the Selling Process

Personal Selling and Customer Relationship Management

 

Direct Marketing

The New Direct-Marketing Model

Benefits and Growth of Direct Marketing

Customer Databases and Direct Marketing

Forms of Direct Marketing

Integrated Direct Marketing

Public Policy and Ethical Issues in Direct Marketing

 

14 Marketing in Digital Age

Major Forces Shaping the Digital Age

Digitalization and Connectivity

Internet Explosion

New Types of Intermediaries

Customization and Customerization

 

Marketing Strategy in the Digital Age

E-Business

E-Commerce

E-Marketing in the Digital Age

Benefits to Buyers

Benefits to Sellers

 

E-Marketing Domains

B2C (Business to Consumer)

B2B (Business to Business)

C2C (Consumer to Consumer)

C2B (Consumer to Business)

 

Conducting E-Commerce

Click-Only Versus Click-and-Mortar E-Marketers

Setting Up an E-Marketing Presence

 

The Promise and Challenges of E-Commerce

The Continuing Promise of E-Commerce

The Webs Darker Side

 

 

15. The Global Marketplace

Global Marketing in the Twenty-First Century

 

Looking at the Global Marketing Environment

The International Trade System

Economic Environment

Political-Legal Environment

Cultural Environment

 

Deciding Which Markets to Enter

 

Deciding How to Enter the Market

Exporting

Joint Venture

Direct Investment

 

Deciding on the Global Marketing Program

Product

Promotion

Price

Distribution Channels

 

Deciding on the Global Marketing Organization

 

16. Marketing and Society: Social Responsibility and Marketing Ethics

Social Criticisms of Marketing

Marketings Impact on Individual Consumers

Marketings Impact on Society as a Whole

Marketings Impact on Other Businesses

 

Citizen and Public Actions to Regulate Marketing

Consumerism

Environmentism

Public Actions to Regulate Marketing

 

Business Actions Towards Socially Responsible Marketing

Enlightened Marketing

Marketing Ethics